KING OF THE WEB
What is the first thing a potential customer does when they look for a new business? They check out their website! It’s always important to have a polished presentation and first impression. Whether it is the layout itself, general look and feel, or if it just needs a little sprucing up to be more up to date, our team has got your back!
Where do we go when we want to know why the roof is making noise? Google. Where do we look when we need to know how to fix a hole in the wall? Google. But most importantly, where do we go when we need to know WHO can help with a repair outside of what we are able to do on our own? Google. Google is the number one search engine used to search billions of different things every single day. Statistics show, if a business is not on the first page of a search engine, it has little to no chance of being seen or clicked on by someone searching for that particular niche. As a business owner, it is essential for you to make sure you are taking full advantage of everything Google has to offer and this includes establishing your presence.
GOOGLE MAPS WILL MAKE YOUR BUSINESS ‘POP’
Whenever somebody looks up a local service or business, the Google Map Pack is what pops up and sits above all the organic results. The Map Pack consists of three businesses that have claimed themselves on Google and were selected the top three relevant picks for a given search. The first step to becoming a candidate for the map pack, is to claim yourself on ‘Google My Business’. This is a quick, easy, and free process to complete. Simply start by entering “Google My Business” on Google itself, and fill out the necessary account information. There is a step that requires verification of your address in which they will send you a code on a postcard which you will need to complete the set up. This is how Google knows that your business has a valid, physical location. The next step you need to do is to make sure that you fill out your profile accurately and completely. This is a snapshot of your business! The more information the better. This will help Google qualify you as a validated source for the search at hand. Utilizing the Google Map listing will set your business apart.
THE GREATEST BILLBOARD
It’s pretty to say that just about everyone is on Google when they are looking for a new business, right? So why not give your business a guaranteed extra boost to the top? Google Ads is another marketing advantage offered for businesses by the search engine giant itself. Google Ads allows you to choose the particular audience you would like to market to, the location you are aiming for, even down to the time of day people are searching for your niche. But, like all great tools in life, they cost money.
It is easy to waste a lot of money through trial and error trying to figure these parameters out alone. This is where we can help. Our team has the tools and the knowledge to do the heavy lifting for you. We can help you figure out multiple demographics that are searching for your type of work, figure out the right keywords that your potential customers are searching for, and ultimately help you create an effective ad campaign to target the most qualified contenders for your business. After searching, even at the top of the Map Pack, Google Ads is the first thing you see. It is not a permanent spot (unless you have a LOT of extra cash to burn that is) so really getting to know your audience is key.